Terms & Conditions

By visiting the Cake & Craft Brand Club website and / or purchasing something from us, you engage in our service and agree to be bound by the following terms and conditions. These terms & conditions apply to all users of the website, including without limitation users who are browsers, vendors, customers, merchants, and contributors of content.

Please read these terms & conditions carefully before accessing or using our website. By accessing or using any part of this website, you agree to be bound by our terms & conditions. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services offered by Cake & Craft Brand Club

The Cake & Craft Brand Club site is designed to present the products and services offered by Cake & Craft Brand Club (hereafter referred to as “The Company”) for the purposes of sale and ecommerce. The web site remains the sole property of The Company and use of the site is governed by these Terms and Conditions.

Permission is granted to electronically copy and to print in hard copy portions of this web site for the sole purpose of placing an order with The Company or using this web site as a shopping resource. Any other use of materials on this website including reproduction for purposes other than those noted above, modification, distribution, or republication without the prior written permission of The Company is strictly prohibited. All products shown on the web site are protected by international copyright and ownership in the design lies with the designers and/or manufacturer of the particular product in question. It is an offence to copy any of these designs and the owners reserve the right to use both the criminal and civil law to protect their rights. For the avoidance of doubt, English law applies at all times.

Product and company names mentioned on this web site may be the trademarks or registered trademarks of their respective owners.  

To the fullest extent permitted by law, Cake & Craft Brand Club is providing this web site and its contents on an 'as is' basis and makes no (and expressly disclaims all) representations or warranties of any kind, express or implied, with respect to this website or the information, content, materials or products included in this web site including, without limitation, warranties of merchantability and fitness for a particular purpose, colour representation, design/item availability, timescale, compliance with legislation outside the EU. In addition, the wire free world does not represent or warrant that the information accessible via this web site is accurate, complete or current. Price, design and availability information is subject to change without notice. Except as specifically stated on this web site, to the fullest extent permitted at law, neither The Company nor any of its affiliates, directors, employees or other representatives will be liable for damages arising out of or in connection with the use of this web site or the information, content, materials or products included on this site. This is a comprehensive limitation of liability that applies to all damages of any kind, including (without limitation) compensatory, direct, indirect or consequential damages, loss of data, income or profit, loss of or damage to property and claims of third parties. For the avoidance of doubt, The Company does not limit its liability for death or personal injury to the extent only that it arises as a result of the negligence of The Company, its affiliates, directors, employees or other representatives.

The Company will not intentionally supply anyone under the age of 18 due to regulations covering various products sold.  Products containing alcohol and solvents are sold by The Company, as are knives.  By proceeding to order from The Company, The Customer is confirming they are at least 18 years of age. 

FAIR USAGE POLICY (Maximum Spend Per Customer) : Cake & Craft Brand Club operates a fair usage policy whereby a member may order upto £300 per 24 hours.

Colours and designs shown on the web site are representative only and The Company offers no guarantee of precise colour or design match, due to the limitations of photography and conditions outwith The Company’s control such as reproduction of images on The Customer’s PC. Manufacturing variations in colour, design, material, length, width and presentation are to be expected although the Company guarantees that no such variations will affect the quality of the product nor shall any variation in length or width contravene the Sale of Goods Act. In particular, the colours/shades of sugarpaste, paste colourings, dust colourings, icing colouring pens and all other products designed to colour sugarpaste or marzipan are not guaranteed due to the international nature of manufacture and the effect which environment, temperature and humidity have on such products. The Company points out that different brands of white sugarpaste icing contain varying amounts of blue colouring in order to obtain the whiteness – adding an icing colouring to white sugarpaste will produce different results depending on the brand of sugarpaste.

All dimensions, weights and volumes stated are approximate and are as accurate as required by UK, US and EU legislation. The Company advises customers to allow a small variation in dimension / weight / volume when ordering as suggested by common usage and sense.

All goods are stored and handled in a professional, hygienic environment at all times. The Company meets and strives to exceed all Local Authority Environment Health standards, EU Regulations and UK legislation covering the handling and labelling of edible products. Once any edible product leaves The Company’s premises, The Company cannot control conditions which could affect hygiene, safety or quality and, therefore, The Company will not accept the return of any edible item unless it was supplied incorrectly or is faulty. 

All goods meet the latest Local Authority Environment Health standards, EU Regulations and UK and US legislation covering the handling and labelling of edible products. These rules may differ in other countries and The Company is happy to provide detailed ingredients listings in advance of ordering, on request. The Company strives to provide as much detailed product information as possible but can, however, only provide information supplied by the manufacturer and cannot provide additional information such as suitability for Kosher, Halal, food allergies, the presence of animal fats within certain ingredients and suchlike unless already specifically stated on the product page.

The company does not regard products sold as 'gift items' (apart from those specifically sold within the GIFTS section of the website) - that is to say that The Company's policy is to regard retail packaging as protection for the product and not, in itself, part of the product. Should a product arrive with the retail packaging marked / torn / dented / scratched etc then this does not mean the product is not of merchantable quality, but purely shows that the packaging has done its job in protecting the product, and that The Company will not regard the product as not being of merchantable quality.  In other words - the packaging is not part of the product so damaged packaging is not the same as damaged product, therefore the product cannot be considered as not being of merchantable quality, as defined by the Sale of Goods Act.

The Company endeavours to use recycled material and compostable packaging materials wherever possible but the priority is to protect the products, so reserves the right to use whatever type, style and quantity of packaging The Company feel appropriate for any particular order.

The Company reserves the right to change prices without notice and especially for non-UK customers, where a currency conversion is required. 

The price advertised is the 'selling price'.  The Company will honour all selling prices even where an error has occurred in The Customer's favour except in circumstances where a technical fault on either The Company's website, SagePay, PayPal, any other card / bank payment platform or The Customer's own computer / tablet / phone causes the price to display incorrectly at checkout (eg the advertised price is correct but displays at checkout as zero).  In such circumstances, The Company shall endeavour to contact The Customer to arrange for them to pay the balance, or will cancel that item from the order.

All prices include VAT (Value Added Tax) where applicable, at the current UK rate. Most edible supplies and books are normally free of VAT. There is no reduction in price for orders from parts of the UK where VAT is normally not payable - such as the Channel Islands, nor can VAT be removed from order totals for business customers within the EU. The Company will provide a full VAT invoice with every order, which enables business customers to reclaim VAT within their own country. The Company reserves the right to amend all prices throughout the website should the UK rate of VAT change and/or should VAT rules change regarding which goods are applicable for VAT.

The Company shall strive to deliver all in-stock items within a maximum of 1 week to UK mainland customers - the vast majority arriving within 3 - 5 days. The Company shall strive to deliver all in-stock items within a maximum of 2 weeks to all UK non-mainland customers - the vast majority still arriving within 1 week. However, The Company is bound by Distance Selling Regulations /  the Consumer Contracts (Information, Cancellation & Additional Charges) Regulations and, as such, is obliged to state that it reserves the right to deliver within a 28-day period. The Company stresses that this is a legal requirement and that, in almost all cases, orders are delivered well within 5 business days. Faster shipping options may be available at checkout depending on order weight and The Customer's location.

Notwithstanding, The Company strives to deliver all Standard Delivery orders within 3 - 5 days (except special order items) and all Express Delivery orders placed before 2pm the next working day - assuming UK mainland delivery addresses. The Company shall strive to deliver all in-stock items to international customers within the advisory timescales supplied by Royal Mail. Timescales vary from country to country but, in general, most orders within the EU arrive within 7 – 10 business days; most orders to Italy and Eastern Europe arrive within 7-14 business days, most orders to other countries arrive within 10-14 business days but it should be noted that Royal Mail only quote delivery to “point of entry” into another country. Neither The Company nor Royal Mail has any control over customs clearance time or the final part of delivery which is handled by the domestic postal service within the country.

By placing an order, The Customer accepts these timescales and special comments/requests re faster delivery added to the order form are not considered part of the Contract of Sale.

The products shown on this web site are also sold by The Company through other on-line media. Stock availability shown on the web site is subject to customer returns, supplier availability and, as such, cannot be guaranteed. Stock availability cannot be confirmed prior to checkout as more than one customer may have the same product in their online shopping bag – it is only at the point of checking out the order that the web site can adjust stock levels.   The Company reserves the right to cancel any orders where delivery cannot be fulfilled within 14 days and/or new stock is not expected to arrive right away.

Although rare, an item(s) may become out-of-stock for a short period, in which case The Company reserves the right to ship all available parts of the order and, at its sole discretion, to ship or refund the balance to The Customer. The Customer is asked to note that orders are not accepted upon a “conditional” basis - The Company has the right to ship whichever parts of an order are available without The Customer having the right to cancel the rest of the order. The shipping costs of any back order(s) will be covered by The Company.

The website uses a system of calculating shipping costs based on product weight and delivery destination. No system can be totally accurate and The Company endeavours to be as fair and equitable as possible when charging for shipping. 

The Company “ships on behalf of the Customer”. The Company is bound by all relevant UK legislation including, but not limited to, the Sale of Goods Act, Distance Selling Regulations and the Consumer Contracts (Information, Cancellation & Additional Charges) Regulations but The Company emphasizes that it is not liable for any loss or damage or consequential loss to orders in shipping beyond the original value of the order.

The Company offers worldwide shipping on all orders except on products prohibited by size, weight (eg 2kg limit for Air Mail), safety (eg aerosols not permitted on aircraft), licensing (some character cake tins/decorations etc not allowed in certain countries) among others, but the contract for delivery rests between The Customer and Royal Mail or the shipping company chosen by The Customer. Non-UK customers are reminded that Royal Mail International Air Mail does not offer an on-line tracking facility and that Royal Mail requires 21 working days before they will consider an item late or lost. The Company recommends the use of International Signed© to countries where this service is available. In all cases the Terms and Conditions of Royal Mail or the appropriate shipping company apply. In relation to orders where the final destination is not the UK, The Company’s liability is limited by the Warsaw Convention and the Montreal Convention – both of which limit the liability of the carrier in respect of loss, damage or delay.

Delivery is normally during the business hours 0800 - 1800, although both Royal Mail and carrier deliveries can commence from early morning. The Company offers The Customer the opportunity to specify a different delivery address from The Customer’s (billing) address. Where this alternative delivery address is that of a friend, relation or neighbour The Company respectfully points out that The Customer remains solely responsible for ensuring safe delivery of all items and in good condition. The recipient at the delivery is acting on behalf of The Customer so, for example, if this person signs for 3 boxes in good condition then The Customer cannot later claim only 2 boxes were delivered.

For the avoidance of doubt: where The Customer requests an order is left somewhere (for example "leave in garage") and later claims non-delivery of the order or part of the order, or damage to the order or part of the order, The Company will not be liable for if it can prove delivery was attempted / made following this instruction. 

For the avoidance of doubt, in all cases where The Customer has given instructions for the order to be left unsigned for and unattended, delivery shall be considered successful and complete when the carriers follow out the said instructions. Subsequent loss or damage to the order or any part thereof is not the responsibility of the carrier or The Company. The Customer is solely responsible for ensuring the designated delivery address is “safe”, including (but not limited to) that it is secure from possible theft, damage by domestic or wild animals, or ingress of water.

If The Customer is not available to accept delivery of the order, the carriers will leave a card to advise that a delivery attempt has been made. The Customer should contact the carriers at the number shown on the card right away to arrange re-delivery. Failure to contact the carriers within 48 hours maximum from the original delivery attempt could result in the carriers returning the order to The Company.  The automated email sent by The Company to The Customer to confirm that the order has been shipped also includes tracking information such as a consignment number, plus the contact telephone number and website details for the carriers.

After the order has been returned to The Company, a charge has to be made to have it re-sent to The Customer. In most cases the re-delivery charge is the same as the original delivery charge on The Customer’s order, before any discount was applied.  Cancelling the order at this stage will not result in the refund of the original delivery costs to The Company and these will be deducted from any refund.

A similar system applies of delivery by Royal Mail, although experience shows that cards are often not left to advise customers of an attempted delivery. The Company advises The Customer to phone their local Royal Mail Delivery Office in such instances, as this is where 90% of all non-delivered mail is held. The Customer should contact Royal Mail immediately as, although mail may be held for up to 7 days before being returned to sender, Signed For and 1st class mail can be returned sooner than 7 days. The Company stresses that The Customer should call the Delivery Office – not simply check with the local Post Office.

The Company’s website may also generate an automated email giving The Customer additional tracking information for the order although because of spam filters and other factors outwith the Company’s control, this is offered as an additional service and, as such, any failure to receive the email does not constitute a breach of the contract. Should the expected delivery date pass without delivery being made or a card having been received from the carriers, The Customer should contact The Company as a matter of urgency so that The Company may endeavour to trace the order before it is returned to The Company by the carriers.

The Cake Brand Club website operates in such a way that The Customer should know when to expect delivery and should contact The Company right away if this delivery timescale has not been met. Where the carriers have attempted delivery and have recorded that a card was left for The Customer, The Company can only rely on that information as being accurate. The Company cannot enter into any dispute arising out of whether or not a card was left by the carriers; all such concerns should be addressed to the carriers directly.

Under the Sale of Goods Act, Cake & Craft Brand Club are happy to replace any damaged, faulty or incorrectly supplied item right away; or refund that item if you prefer. The item may need to be returned to us so that we can identify the root problem and return faulty items to the manufacturer. Where this is necessary, Cake & Craft Brand Club will reimburse your reasonable return postage costs up to correctly calculated 1st class post if arranged with us in advance. Where franked postage is incorrect (eg small parcel rate instead of large letter) we will reimburse the value of the correct postage costs. Items returned without first arranging with us are done so at your own risk and cost. In some cases it may not be safe or possible to send a replacement (eg outsized cake boards / boxes would almost certainly not arrive intact if posted on their own) so we would refund in full for the incorrect item

If you change your mind about an item (if it was not what you expected) then under the Distance Selling Regulations and, from 13th June 2014, the Consumer Contracts (Information, Cancellation & Additional Charges) Regulations 2013, Cake & Craft Brand Club are happy to credit your  account  on return of the item, providing it is new (unused), complete in all original packaging and that doing so allows us to stay within our Food Safety Policy.   You must contact us within 7 days of receipt and return the item within 14 days.  In these circumstances, return postage costs are payable by the customer.  Edible, food-contact, customized or personalized items, cut ribbon and items specially ordered for the customer cannot be returned.

We ask that The Customer contacts us via our Contact Page, email or telephone within 7 days of receipt and lets us know the nature of the problem.  We will do everything we possibly can to put right the issue and minimise any inconvenience.  If The Customer does not report the issue to us, then we cannot help and if The Customer decides to take to social media instead of contacting us then please be aware of our policy to protect Cake & Craft Brand Club against social media abuse.


We will not tolerate social media and other forms of communication abuse including via email or telephone and will report all such activity to the relevent authorities. We will not sell to customers who engage in such activity.

By 'abuse' we mean swearing, accusations of lying, threats of any kind, blackmail of any kind including threatening to post negative comments on social media if free goods, expense etc are not given.

Please remember that we act in good faith. We cannot control the postage service delays, losses and other delivery issues.